Sold Out Sales Podcast

How To Use Social Media for Your Sales Strategy | Sold Out Sales Podcast with Tish Times S02EP10

Tish Times Season 2 Episode 10

Social media can be an extremely important aspect of your sales strategy. Host Tish Times has an organic conversation with her producer, Taylor Wellman, Owner of Financial Potion about the power of social media and how it can be used to increase sales. 

Consider Your Audience

  • Use the social media that your audience uses 
  • Being consistent on social media can help you build trust with your audience as they get to know you and your products / services better 
  • Come to the party with a gift, not an ask. Give value to your audience 
  • Pay attention to what your audience likes, pay attention to how that changes over time so you can keep up with it 
  • Find where your audience is and stick to that one platform. Get consistent with it before you think about spending time on other platforms as well 

Be Yourself

  • You can still be yourself on any social media platform 
  • Think outside the box with social media, think of something you’re really good at already and apply it to your social media 
  • Find a way to use social media that feels good to you. You don’t have to follow what everyone else is doing, find your own way to be authentic and you will find the right audience 
  • You can create your own platform if you use something like High Level which has a membership area 

Search Engine Optimization

  • Your content on YouTube needs to be search engine optimized 
  • You can’t just upload a video and hope for the best, you have to optimize the title, the description and the captions 

Stay On Top Of Things

  • Be willing to do what’s necessary, whether that’s learning how to use the platform yourself or hiring someone who knows the platform well and can helps you get more success out of it 
  • Keep an eye on the most downloaded apps in the app store or google play store. It’s a great way to see up and coming platforms

 

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