Sold Out Sales Podcast
Sold Out Sales is the podcast that equips you with the tools and strategies you need to succeed in the competitive sales world. Join us as we dive deep into the world of selling, interviewing powerhouse business owners who have achieved incredible success through effective sales techniques.
This isn’t your pedestrian podcast! I’m talking to people who have found a unique way to overcome sales challenges and provide actionable tips that listeners can implement immediately.
In each episode, we'll explore different sales methods, provide valuable insights, and share practical tips to help you boost your sales performance. Whether you're a seasoned sales professional looking to refine your skills or a budding entrepreneur eager to learn the ropes, Sold Out Sales is your go-to resource for all things sales-related. Stay ahead of the game and watch your sales soar with Sold Out Sales.
Sold Out Sales Podcast
Staying Persistent In Sales - The Brave New World | Sold Out Sales Podcast with Tish Times S02EP16
Rene’ Santana is currently the Local Sales Manager for Clear Channel Outdoor in the DFW market with a sales team of 14 salespeople. She began her career as a Local Account Executive for four years and then was promoted to LSM and eventually GSM for 20+ years.
Her background includes 15 years working in the Food and Beverage industry in Dallas, Texas and 25 years working in the Broadcast Advertising field in El Paso, Midland, the Texoma Region, Azteca Television and now Clear Channel Outdoor in Dallas, Texas. Her forte is creating unique and individual solutions for each advertiser that is designed to achieve their specific marketing goals utilizing as many tools in her toolbox as possible.
This Idea Based selling approach has proven successful at each station she has managed. Her passion lies in sales training and mentorship, in which she has written several training programs and has a continued education effort weekly in her sales meetings.
She is known as the Icebreaker Queen. She has been an active Rotarian where she served as the Chair for the fundraising effort of the Celebrity Chef Gala and co-founder of the Wild West Wine Fest. She was awarded the Service Above Self honor and continues to serve in the Irving-Las Colinas Rotary Club.
She has also served on many community boards such as the Chamber of Commerce, United Blood Services, Big Brothers, Big Sisters and the Children’s Miracle Network. She maintains a blog and Facebook page called Double D Wisdom aimed at building a women centric community to foster collaboration and shared experiences. She has a fine dining and wine enthusiasm and enjoys cooking, wine education and travel.
Key takeaways:
Be Creative
- Be creative with marketing campaigns
- Think outside the box
Work On Your People Skills
- Learn to read the room
- Be enthusiastic
- Do business in person, that in-person interaction can be so helpful
Lean The Strengths of Your Team Members
- The Kolbe A Index (Assessment that Tish uses)
- Coach people according to their strengths, not yours
Build Confidence
- Celebrate those little wins and that will help you build your confidence
AI Tools
- Be cautious when using AI tools
- Don’t use them for sensitive information
- Don’t rely on them too much
Proposal Tips
- Record sales meetings and then really listen to what the client is saying and take notes, they’ll usually tell you exactly what they need
- Sell a solution to their problem
- Have your proposal be a personalized recommendation, based on your experience, not just a generic suggestion
