Sold Out Sales Podcast
Sold Out Sales is the podcast that equips you with the tools and strategies you need to succeed in the competitive sales world. Join us as we dive deep into the world of selling, interviewing powerhouse business owners who have achieved incredible success through effective sales techniques.
This isn’t your pedestrian podcast! I’m talking to people who have found a unique way to overcome sales challenges and provide actionable tips that listeners can implement immediately.
In each episode, we'll explore different sales methods, provide valuable insights, and share practical tips to help you boost your sales performance. Whether you're a seasoned sales professional looking to refine your skills or a budding entrepreneur eager to learn the ropes, Sold Out Sales is your go-to resource for all things sales-related. Stay ahead of the game and watch your sales soar with Sold Out Sales.
Sold Out Sales Podcast
How To Use Writing for Strategic Sales | Sold Out Sales Podcast with Tish Times S02EP19
Emmy award winner Kelsey Hunt returns to share how to use writing for strategic sales on the Sold Out Sales Podcast with Tish Times Episode 19.
Takeaways from this episode:
Storytelling
- Stories create emotional bonds
- The story you’re telling doesn’t necessarily have to be your own or one of your clients stories, those are great but you have other options
- Tell a story that resonates with your potential clients to draw them in
- Find those trigger points that makes your audience want to take action and pursue your product / service
Use Simple Story Structures
- Exposition -> rising tension -> climax -> resolution
- You’ll find that same story structure in most media that you consume
- A good exercise is to pay attention to the media you consume and look for those key moments in the story to help you understand the structure better
Understand Your Prospect Client
- Make sure you understand your prospect client inside and out so you can best talk to them in a way that resonates with them
- What are their triggers? What are the emotions that they experience around those triggers? What is the key language that they use?
- Your story should echo the prospects experience back to them so they know that you understand their problem
Using AI
- Use AI to help you research your target audience
- Use a generative AI (like Jasper or Claude) to help you write your ads if you can’t afford to hire a professional to do it
- Don’t be scared of using AI, if it doesn't sound right then ask for it to be re-written
- If you serve multiple different niche’s then have a separate AI account for each one so that the AI doesn’t mix up the messaging for each one, or narrow down your niche
Growing A Community of Leads
- Run a lead campaign and build your community and then run ads, you’ll have more success if you have that foundational community built first
Improve Your Ads
- Ads are a great way to reach more people and you get a lot of useful data
- Use those ad analytics to improve your strategy
Guest Bio:
With 16 years of experience producing story arcs for some of the most popular soap operas in the country, Kelsey knows exactly how to capture and keep attention. These skills earned her two daytime Emmy awards by the age of 32. She fell in love with Meta™ advertising when she started her own e-commerce business in 2014. After selling that business for a profit, she discovered that her unique combination of storytelling and strategic marketing was exactly what coaches needed to scale their impact. Today, as founder of Trulli Media, a full-service ads and funnel agency, she combines Emmy-winning storytelling psychology with sophisticated marketing science to break through the noise and scale coaching businesses. Her proven methodology has generated over $15 million in online program sales and launched multiple 7 and 8-figure coaches.
