Sold Out Sales Podcast

How To Excel In A Sales Career | Sold Out Sales Podcast with Tish Times S02EP21

Tish Times Season 2 Episode 21

Discuss how to excel in a sales career with one of Tish Time's mentors on the Sold Out Sales Podcast S02E21

Cathryn Baker is a dynamic coach, consultant, and keynote speaker who brings decades of experience and a passion for personal growth to every engagement. Over her 37-year career, Cathryn co-founded and successfully exited two staffing companies, gaining invaluable expertise in leadership, operations, and sales. 

After discovering her "unlived life" on a ranch in the Texas Hill Country, she pivoted to launch a coaching and consulting company dedicated to helping businesses develop their talent—particularly mid-level managers poised to become the leaders of tomorrow. 

Cathryn's approach blends her coaching expertise with real-world business insights to bridge the gap for mid-level managers, transforming them into high-impact leaders. As a keynote speaker, Cathryn inspires audiences with her signature talk, "Your Unlived Life is Waiting for You", an engaging mix of storytelling and actionable strategies to help individuals unlock their potential and pursue their dreams. 

Her innovative StorySelling workshops empower sales teams to craft compelling narratives that build relationships and close deals. 

Now residing on a ranch in East Texas with her husband, Cathryn is driven by her passion for helping people discover their true potential and take meaningful action to achieve it. 

Takeaways From The Interview: 

Coaching

  • It can be so helpful to have a good coach that notices your potential and pushes you to reach it 
  • “Ask good questions and shut up and listen”

 

Sales Tips

  • You’re selling a solution, not a product or service 
  • Don’t pursue people who are not your ideal clients 
  • If a sales call doesn’t go well, don’t dwell on it, learn what you can from it and move on
  • A love for connecting with people is a good foundation for being a successful salesperson 

 

Act On Opportunities

  • Opportunities often present themselves but we don’t notice them or we ignore them or they’re scary so we don’t go for it. 
  • Don’t let fear stop you from doing what you want to do 
  • Take whatever’s holding you back and reframe it to make it your power 

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